Head of YouTube Malaysia, Google
Ben's career spans a colourful 15 years across radio, digital marketing, IT consulting, growing an Asian OTT and deep diving into InsurTech. Today, Ben leads YouTube in Malaysia and helps build brands + businesses through the power of YouTube's rich creator eco-system & brand solutions.
He loves pushing the limits & crave for new but incredibly fun ways to change the way we work, live and play.
Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC
Ray has more than 25 years of experience in journalism, strategic marketing and crisis and issues response. He is a sought after Reputation and Influence Strategist for international brands, local conglomerates and CEOs.
He has conducted over 100 spokesperson and crisis trainings, messaging workshops and talks in Malaysia, Indonesia and Singapore.
He was promoted to Senior Vice President (SVP), Digital Investments Division in December 2020 after being appointed as Chief Marketing Officer (CMO) of the Malaysia Digital Economy Corporation (MDEC) in October 2019. Currently he is overlooking a 110 member team which includes the Investment and Grants Development, MSC Services and Brand & Strategic Partnerships Departments.
He holds an LLB from the University of London and a Professional Diploma in Public Relations from the Institute of Public Relations Malaysia.
General Manager SEA, SimilarWeb
With over a decade of experience in media, tech and digital, Carroll has spent the bulk of her career leading brands into the digital space. She was most recently Associate Director of Business Development at CtrlShift, a global audience solutions company based in Southeast Asia. While her main function in all her previous engagements has been the pursuit of revenue, Carroll did this by guiding brands and agencies in their navigation of digital media. Today, Carroll is leading the business of SimilarWeb, the world's leading market intelligence company, in Southeast Asia across 6 countries.
Facebook Certified Trainer
Vievient is a Facebook Certified Trainer. She also advises businesses in their digital marketing strategies and has helped many SMEs grow their businesses with Facebookâs products.
Country Head for Singapore, Malaysia, Philippines, of TikTok
Philip Tnee is the Global Business Service Country Head for Singapore, Malaysia, Philippines at TikTok, a leading destination for short-form mobile video.
Prior to joining TikTok, Philip led the Small Medium and Business team for Asia and Pacific at Zendesk, an American customer service software company, where he contributed to the success and growth of the company's business value. He has served as the head of Southeast Asia, Hong Kong, and Taiwan Team for an advertising agency, and a digital marketing agency in the Philippines. He is also the Co-Founder of three startup companies
Head of Marketing, Amazin' Graze
I did not come from a traditional marketing or business background. I dabbled in design, photography, events, writing for bloggers, and a few years of backpacking around the globe for soul-searching purposes. These life experiences have taught me to be observant and sensitive to what people need and want to see. Which led me to be part of an amazin' and innovative brand from Malaysia, that passionately delivers healthy and creative goods for people around the world to enjoy.
Chief Marketing Officer, Trapo Malaysia
A professional experience of more than 12 years in digital marketing working at an international level. Currently, the CMO of Trapo Asia, the fastest growing automotive accessory company in Asia
Head of Marketing, iCar Asia
Weng Wai currently oversees all marketing activities of iCar Asia in Malaysia, managing the brands Carlist.my and Carlistbid.my. With 8 years of experience in the internet and automotive industry, he is well versed in marketing strategy, digital/offline advertising, media, content, events and communication. He holds a BA in Business Administration from Universiti Tunku Abdul Rahman.
Head of SMB Indonesia, TikTok
Pandu has been working in the SMB space for more than 5 years. Before coming to TikTok, he also managed Key Advertisers in Indonesia during his tenure at Facebook. Besides spending time growing SMBs, he's also a father of 2 and is an active mentor for social enterprises
CEO, dattel.asia
He took the helm of Dattel as CEO in Jan 2019 in driving the agenda of Consumer Intelligence for all. He is a well-known figure in the regional entrepreneurship ecosystem and has led many organizations; CEO, Malaysian Global Innovation & Creativity Centre (MaGIC); Chairman, New Entrepreneurs Foundation (myNEF); Chairman, myHarapan; President, Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF); and Deputy Chairman, Global Innovation & Entrepreneurship Foundation; an Advisory Board Member to Malaysian SME Development Academy (MASMED); a Board Member for SME Corp. In 2011, he co-founded Joota, a social content networking site with a patent and distribution partners in the USA. He graduated from University of Michigan, Ann Arbor (BBA, Finance & Computer Information Systems) (USA)
Regional Head, Client Engagement, dattel.asia
Storyteller, value creator, data advocate. With almost 20 years of experience in communication, content and strategy development, spanning several industries in both public and private sectors.
Noorhaina is currently Regional Head of Client Engagement for Dattel Asia Group, a Malaysian startup specialising in Asean Consumer Intelligence. In this role, she leads a team of researchers to design consumer data capture projects and works with data scientists, data engineers, as well as the marketing team to transform the data into accessible and actionable insights for businesses.
Head of Customer Strategy & Marketing, AIA Malaysia
Stephanie Caunter is a brand builder and marketer who has elevated brands in multiple markets across Asia. Driven by the bottom-line, she brings business revenue, cost-savings and innovation to the organisations sheâs been part of. She has created brand-defining programmes such as PwC Malaysiaâs Building Trust Awards, Catcha Groupâs Wild Digital and ADAâs COVID-19 Survival Guide. Today she leads customer strategy & marketing at AIA Malaysia, where her role is to fulfill customersâ evolving needs and deliver a distinctive customer experience.
Stephanie is a Diversity and Inclusion advocate who wrote a personal column in The Edge Malaysia, âChanging Hatsâ, on managing career and family; and sits on Lean In Malaysiaâs Board
of Advisors. She graduated with an Electrical Engineering degree from Cornell University.
100 Most Inspirational LinkedIn Icons In Malaysia (2020); Malaysia CMO Awards 2018 - Best B2B Marketer; PwCâs 2015 Global Diversity & Inclusion Challenge Winner; Digital Marketing Trainer.
Senior VP of Marketing, Exabytes
Vickson Tan, Senior VP of Marketing in Exabytes. He is also an experienced graphic web designer and a passionate digital marketing strategist with a demonstrated history of working with Exabytes, the cloud solutions company. He knows what it takes a web professional to build, secure and maintain professional websites and uses his expertise to drive growth and go to market with new products and services successfully.
Chief Creative Officer, BBDO Singapore
Tay Guan Hin is Chief Creative Officer, BBDO Singapore. He has helped Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the brand's DNA.
Guan is the true collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic.
As a thought leader, he is a sought-after keynote speaker in global/regional conventions, including Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions. Guan devotes the same passion that goes into his work by mentoring young talents â setting up the first student awards in Singapore, trained students in One Show China, including the Spikes Asia Young Academy.
Mahir Digital Bersama Google trainer
Zeen began her career over 24 years ago in the advertising industry, before moving to head the Marketing and Corporate Communications Team in Compaq and then Hewlett-Packard Malaysia for a total of 7 years. In 2005, she started a Marketing Communications Agency - Apostrophe working on brands like Michelin, Hewlett-Packard, Lenovo, Epson, etc. In 2018, Zeen co-founded Kwai Chai Hong, a restoration and rejuvenation project done to 10 heritage shophouses in KL Chinatown. She joined Mahir Digital Bersama Google team in year 2020 and has trained over 800+ local business owners in tools and resources for working remotely and transitioning to digital.
Mahir Digital Bersama Google trainer
Charlene landed her first job as a marketing manager at a start-up company. She fell in love with digital marketing and endless possibilities you could do with it that brought her to start her own digital marketing company called That Social Fern. In year 2020, she joined Mahir Digital Bersama Google team as she enjoys sharing knowledge with business owners in hopes of making their business digitization journey an easier one. To-date, she has trained over 500+ people on elements in digital marketing.
Assistant Digital Marketing Manager, Exabytes
Martin found his passion for Search Engine Optimization (SEO) during his 6 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.
Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.
Content marketing is also his forte. To date, Martin has published over 70 weekly digital marketing video for Exabytes across Facebook, LinkedIn and YouTube. Furthermore, he is also an expert in corporate and event photography.
Head of Content Marketing at Sendhelper
âItâs only words, and words are all I have, to take your heart awayâ - these lyrics from âWordsâ by Bee Gees perfectly sum up what Iâm (only) good at. I love writing that evokes emotions and therefore I chose a career crafting words that sell. As a journalist, I ask What? Who? When? Where? Why? and How? and as a philosophy student, I am interested in âWhy We Do, What We Doâ.
I currently lead the content marketing activities of Sendhelper, the number one home services brand in Singapore and one of the top 50 tech startups in Southeast Asia. While I have been largely successful in improving customer interaction on the website, blog, and social media channels by more than 120% collectively in the past year, Iâm learning specifically the ropes of increasing impression share on TikTok and Instagram Reels to drive traffic.
VP of Brands & Marketing
Evan Januli is the award-winning marketing leader with proven track record across various industries.
Harnessing the power of content and social media from early age for various FMCG and multinational brands at agencies, setting OTAâs foot prints in SEA region with triple digits growth YoY, revamping retail action brands in SEA and leading a team of 50 people strong to build history in education industry to the next level are his key milestones.
He is now underway to make another history through a completely brand new concept ever in Indonesia.
Head of Content, 2Stallions Digital Marketing Agency
Olwen has spent the last 20 years living and working in Southeast Asia and Australia. Growing up as a âThird-Culture Kidâ, she lived all around the world in places like West Africa and the Fiji Islands, before settling first in Australia, and finally in Malaysia, where she has now been stationed for nearly six years. She has strong experience in content strategy and development, branding, and corporate communications. Passionate about wordcraft and content marketing, Olwen has worked for a variety of brands and companies from different sectors in APAC, ranging from manufacturing, hospitality, market research, and NGOs.
Assistant Business Consultant Manager, Exabytes
Wintson has been in the media industry for more than 7 years. He started his career as a Corporate Communication and Media Sales Associate in Astro Malaysia before joining Exabytes as a Business Development Assistant Manager. With his experience in working with global brands and his passion for media sales and marketing, he is now responsible to expand and grow Exabytes' digital products and services.
Growth Strategist Manager, Prihal Data & Creative Studio
Dinda and Sheila jumped into the digital marketing industry in 2020. Dinda with her bachelor degree in Business Administration and Sheila with her Law bachelor degree, they started to serve as a Digital Strategist at Prihal Data & Creative Studio, now pursuing their career as a Growth Strategist Manager. Their passion in the digital world grows as they are involved in relationships with every brand theyâve handled, from the beauty industry to the automotive industry
Growth Strategist Manager, Prihal Data & Creative Studio
Dinda and Sheila jumped into the digital marketing industry in 2020. Dinda with her bachelor degree in Business Administration and Sheila with her Law bachelor degree, they started to serve as a Digital Strategist at Prihal Data & Creative Studio, now pursuing their career as a Growth Strategist Manager. Their passion in the digital world grows as they are involved in relationships with every brand theyâve handled, from the beauty industry to the automotive industry
Founder and CEO, ClickAsia Sdn Bhd
Sunny Ooi is a seasoned ICT and E-Commerce industry recognised leader with over 29 years of experience and proven track record holding key leadership role in several IT MNCs such as Microsoft, Intel, Lenovo and NEC. In 2015, he co-founded an E-Commerce start-up ClickAsia based out of Malaysia where he is running as the company CEO since then.
ClickAsia started as an E-Tailer major in selling IT branded products online. Over the years, its business model has successfully transformed into an E-Commerce enabler for leading brand partners from IT, FMCG, Health & Beauty, and Home & Living categories.
Sunny is also the Vice President for Internet Alliance Malaysia where he is actively involved and passionate about learning, networking, and contributing back to the industry especially in the field of Digital Transformation domain.
He holds an MBA from University of South Australia and currently pursuing his Doctor of Business Administration from IPE Management School of Paris. He is also one of the alumni of Alibaba business school who was shortlisted by United Nation, Alibaba, and Malaysia Government to attend the Alibaba Netpreneur Program at Alibaba HQ in Hangzhou. He is a seasoned speaker, moderator, and business coach in local E-Commerce industry where his passion is to support businesses in their Digital Transformation journey.
Senior Digital Marketing Manager, Exabytes
Jerrick has been working in Exabytes for the pass 7 years. He has great interest in Google Adwords, Facebook Advertising, SEO and Email Marketing. This helps him to be able to handle all Exabytes Own Divisions & hundreds of clients' accounts, and help them to reach out to the target audience better.
Head of Digital Marketing, Juwai IQI
Kazi Nowrid Amin is a TEDx speaker and was named as one of âSuccessful People in Malaysiaâ by Britishpedia. He was also featured as "Top 100 inspirational LinkedIn icons in Malaysia (2019) to follow" in Marketing In Asia magazine. He is a passionate Digital Marketer with 8+ Years of Job experience. Currently, he is working in Malaysia with Juwai-IQI (PropTech Company) as Digital Marketing Manager since December 2016. He is leading IQI to grow and make a strong presence in the digital world. In addition, he is also performing the role as public speaker and Digital Marketing trainer. He was Keynote and Panel speaker in Sarawak E-commerce Forum 2019, Exabytes Digital Summit Bangladesh 2019, Exabytes Internet Marketing Summit 2019, MarTech Summit 2019, Malaysia Social Media week 2019 and more.
Digital Marketing Manager, Xendit
Hanson is based in Singapore and is currently the Digital Marketing Manager at Xendit, responsible for the company's user growth and acquisition through understanding data and trends of consumers. Before Xendit, Hanson has worked 4 years in Essence, a data driven media agency as a media activation lead. Hanson graduated from SUTD, majoring in engineering systems and design.
Managing Director, Agencies, AnyMind Group
Aditya is responsible for enabling marketing and advertising agencies across the region with AnyMind Group's platforms for influencer marketing, web advertising and in-app advertising. Aditya joined AnyMind Group through the company's acquisition of POKKT Mobile Ads, and before that, held roles in Star India, Bloomberg TV India, Astro Malaysia and Culture Machine Media.
Founder & CEO, OpenMinds
Jan Wong is an entrepreneur, youth advocate, and founder of OpenMinds; a 8years bootstrapped, data-driven martech company based in KL, Singapore and Hong Kong. Starting at the age of 17, he has ventured into eight businesses, a part time lecturer at the Asia Pacific University (APIIT / APU), acertified e-commerce consultant, published an academic journal during his Masters degree, sits on the Academic Advisory Board of KDU, Sunway College, and Sunway University , a regional keynote speaker in events and conferences,a mentor for multiple startup communities including Techstars Global and NEXT50 Singapore, a regular contributor on BFM radio, a 2-time TEDx speaker, recognized as one of the top 10 new generation businessmen to watch in 2020, listed on the Forbes 30 Under 30 Asia 2017 list and recently published his first book on Building Your Digital Net Worth
CEO & Co-founder, Antsomi
Serm Teck Choon is passionate about using digital to help businesses transform.
Serm is the co-founder & CEO of Antsomi, a marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, empowering companies to unify and activate their customer data. Serm was formerly Malaysia Country Head at CtrlShift and Digital Products Head at Star Media Group.Serm actively involves in industry initiatives. Serm was elected as President of the Malaysian Digital Association (MDA) twice and served from Mar 2016 till Apr 2020. He worked closely with industry leaders to drive MDA's key initiatives, such as digital measurement standards, Digital Wednesday, MDA School, MDA Video Series, and d Awards.
Serm is an active industry thought leader and is regularly invited by various media to share his views on the digital developments. He is also a sought-after speaker in digital-related conferences, and mentor/judge for start-up competitions.
Co-Founder and Business Director, POT Branding House
Indonesiaâs Creative Industry has been Alby's passion from a very young age; it becomes his cause to contribute to the sustainability of the industryâs ecosystem consistently.
Co-Founded POT Branding House as Brand Design & Communication Consultancy seven years ago, Alby Padmakusumah has been engaged in various industries, ranging from Media, Lifestyle, Hospitality, F&B, Retail, Tech, Government, NGOs, Education, Bio-Material, and Art, where he took every project as an opportunity to learn and grow as a human.
Lead as Business Director; he becomes a central nodal point in building an integrated commercial partner with POTâs curated network. Alby attempts to perceive numbers and the quality of human relations between all the stakeholders through his particular artfulness in Company Culture to stay relevant from the dynamic of the future of work.
Lives in Bandung, West Java, Indonesia, he is staging from local, national to the international scale of project with POT Branding House, and currently writing his first book about Creative Business, Branding and Company Culture.
Senior Product Manager, Shipper
Gurun leading team of product, data, and tech to deliver merchant and operation related solutions. Having 8 years experience of Product Management in different industries: FMCG, Pharmaceutical, Tech-Financial, and Logistic.
Business Intelligence, Shipper
I am an International Business undergraduate from Feng Chia University, Taiwan and in my previous line of work, I was the Business/Sales Development Lead for Indonesia at Appier ( One of the Top 100 Fortune AI Companies based in Taiwan ). Worked as a Transport Data Analyst at Grab as I have interest in data and would like to increase my skills, knowledge, and experiences in the field so in return, I can provide both quantitative and qualitative solutions to relevant stakeholders.
Founder, BEYOND99
Khushboo is an entrepreneur, award-winning marketer and founder of BEYOND99 â a global digital growth agency based out of Malaysia.
As a Global Goodwill Ambassador (Malaysia) and WEForShe Ambassador â she believes in paying it forward to inspire future leaders and rise by lifting others.
She started early at 17 with over a decade of experience now she's an expert in Business Storytelling, Millennial Marketing, Digital Marketing & Linkedin Marketing â with a reputation as one of the most dynamic and accomplished young leaders (under 30) in the increasingly important area of digital marketing.
In the past, apart from several mentions some of her notable achievements are as follow:
- â100 Most Influential Youth Marketing Leaderâ Award by CMO Asia & World Federation of Marketing
- 'Women Business Leaders in Malaysia' Award by World CSR and World Sustainability
- 'Excellence & Leadership in Branding & Marketing' by The Golden Globe Tiger Awards
- âTop 9 Marketers to Follow in Malaysiaâ by Marketing in Asia, an online magazine
- Youngest invited member of âTop Voices Malaysiaâ - 30 Most Influential People on LinkedIn
- 'Top LinkedIn Icons in Malaysia' by TheSunDaily
- TEDx speaker on âPower of Business Storytellingâ in 2018
Performance Marketing Specialist, Gojek
Archangela Genoveva (Veva) is certified Performance Marketing Specialist with more or less 4 years of experience in digital ads. Currently working in Gojek, assisting several Gojek products stakeholders and giving recommendations for digital ads solutions. Before Gojek, Veva previously worked in a multinational agency handling digital paid ads for more than 5 leading brands.
Global Marketing Director, Social Media Experience
Kelvin Lee is responsible for the end-to-end social media strategy at Refinitiv, including channels and community management, content and customer journey mapping, reporting and analysis as well as risk management frameworks and policies on organic, paid, influencer/ earned, leadership social and employee advocacy. Continuing to find innovative way to stand out from the competition, he created and collaborated on marketing transformation initiatives such as influencer marketing, content partnerships (e.g. Wired), live-streaming, AI chatbots and ABM. Since 2015, Kelvin has also spoken at, trained and led workshops in 20+ countries, with 25K+ participants.
Chapter Lead of Google Business Group (GBG)
Samantha Tang, a Development Consultant at Subway Malaysia (Northern and East Coast region), is an expert at helping professionals grow their business.
Samantha Tang is also the Chapter Lead of Google Business Group (GBG) George Town, Penang and Women Will (a Grow with Google Program) Malaysia who is passionate about connecting with like-minded business owners for inspiration to drive business to success using Google Web Technologies.
Community Partnership Manager
Experienced Digital Specialist with a demonstrated history of working in the E-commerce. Skilled in Social Media Marketing, Influencer Marketing, Brand Marketing, Event Management, Public Relation and Art Direction. Strong arts and design professional with a Advanced Diploma Graduate, focused in Fashion Marketing and Management from Raffles Design Institute.
Head of Social Media, Community, & Influencer Marketing, iStyle.id
Boni started his career as Management Trainee at Astra International, Tbk. With years of experience in Marketing, Strategic, and Social Media in the e-commerce industry, Boni has been developing several campaign strategies within his career period. Previously, he stayed in Kuala Lumpur, serving as Head of Campaigns for RinggitPlus.com for around two years. He currently oversees social media marketing activities on iStyle.id. With all his experience and dedication, he successfully grew iStyle.id social media presence and brand engagement. He also has been a speaker at some seminars sharing his knowledge about marketing strategy. He has spoken at Seamless Indonesia 2021, Digital Marketing Conference 2019 in Kuala Lumpur, Mar-Tech Global Summit Hong Kong 2019, and several other events. He holds a BA in International Relations & Affairs from Gadjah Mada University, Indonesia.
Co-founder, Pathos
Passionately ambitious and fiercely driven, Hannah has a decade of experience and expertise in digital and social media. The former KOL/journalist made the pivot to founder three years ago, although she has been in the startup landscape for half her career.
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While her skillset ranges from brand development and content creation to strategic development and project management, her digital presence belies a reputation that precedes her - her active presence on most social media platforms has allowed her to increase her network reach and develop meaningful relationships with some of the most well-known personalities in the Western startup world.
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Also a published author and poet, her unique capability to combine data-driven insight with a startling capacity for empathy to create various solutions to solve the systemic issues within the startup ecosystem and greater business landscape as a whole.
Performance Marketing Analytics Lead, ADA Malaysia
Darren is a Data Scientist and Certified Trainer in Data Analytics. He specialises in generating, communicating, and strategising data-driven insights for stakeholders through analytics and data storytelling. At ADA, Darren leads the effort to optimise digital marketing campaign performance through a process of rapid experimentation. He co-leads a team of 15 data analysts across ADA's 10 markets in South and Southeast Asia.
Skill & Talent Development Coach
Daniel is an optimist and practitioner in the personal development field. He is a certified HRDF trainer in personal development, career coaching, skill & talent development, leadership & team dynamics, interpersonal & communication coach and NLP practitioner.
With 12 years of experience in sales & marketing, Daniel has risen from the ranks of an intern to the management table in various multinational organizations. He has trained over 60,000 people in the art of soft skills. Daniel has trained various industries such as real estate, investment firms, insurance, educational institutions, wealth planners and non-profit organizations.
Danielâs focus is to help especially young people develop strong professionality and life mission, vision and goals. He loves it when participants develop better team spirit, self-drive and positive social-career development. His participants often find themselves renewed with a fresh sense of realization of their ideal fitting in both their professional circle and network.
Danielâs focus is to continue helping individuals grow exponentially by using personal development methods to discover their skills and strengths.
Senior Director, SME & Enterprise Development, Fusionex Group
Nicholas is the Senior Director for SME and Enterprise Development of Fusionex responsible for Retail as well as Travel and Hospitality Products. Nicholas has many years of experience from Retail Loyalty to Travel and Hospitality Loyalty. Nicholas started his career in 2001 and has since been dealing within the travel and hospitality industry including retail. His involvement in Membership started in 2006 where he implemented the first loyalty system in online ticketing in the region. In 2008, he joined Fusionex and during this period, he worked on several large-scale loyalty and membership systems as well as online reservations system in the travel and hospitality industry. Nicholas is now a key member of the Fusionex team continuing to contribute to the enhancement and improvement of the Fusionex Loyalty System among the many products within the Retail and Travel and Hospitality Suite.
Biddable Channel Manager, GroupM
For the last 7+ years, I have helped decacorn e-commerce, agency, fintech-crowdfunding, global FMCG and education service industry to make them grow significantly with digital marketing (marketing technology). With cross-industry experience, I have come to know the right approaches to growing the company.
Head of Content Marketing, Singapore Press Holdings
Phin is a lifelong media rat who has set up shop on both sides of the editorial / paid fence. Prior to his current gig at SPH, he created CNA Lifestyle and CNA Luxury for the regional news brand at Mediacorp, and founded the companyâs content marketing unit, Brand Studio. In all, Phin has spent more than 20 years working across digital, social, television, print and radio. He also needs a nap.