Yihui Toh
Yihui Toh equips marketers in Singapore and the region with the right set of tools and strategy across various AnyMind Group products, including AnyMind Group's influencer marketing platform, CastingAsia, along with advertising platforms that span in-app, display, video and DOOH advertising. Yihui joined AnyMind Group from Kingsmen Creatives, allowing him to amass marketing experience across online and offline channels.
(22/7/2020) SG - Wednesday
What's next for influencer marketing?
YiHui Toh, Senior Manager, Advertiser Engagement, AnyMind Group
In the past year, influencer marketing has accelerated as a key part of marketers' arsenals, and evolved due to the ongoing pandemic. Looking forward, influencer marketing is raring to enter its next stage of growth, as marketers adapt strategies, consumer habits evolve, and influencers find more ways to engage with their followers. Join us as we dive into how influencer marketing will shape up in the future.