Tay Guan Hin is Chief Creative Officer, BBDO Singapore. He has helped Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and other global brands improve market share and solve business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the brand's DNA.

Guan is the true collaborator, a profound alchemist of innovative success in a team working in the most creative agency worldwide networks, like JWT, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to evolve: delivering insightful creativity that builds on digital and innovative engagement to increase brand preference. He has been fortunate enough to be recognized in Cannes Lions as a Jury President, D&AD Foreman, One Show Judge, Head of Jury Asia Pacific Effies, and a tank mechanic.

As a thought leader, he is a sought-after keynote speaker in global/regional conventions, including Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions. Guan devotes the same passion that goes into his work by mentoring young talents — setting up the first student awards in Singapore, trained students in One Show China, including the Spikes Asia Young Academy.