Sunny Ooi is a seasoned ICT and E-Commerce industry recognised leader with over 29 years of experience and proven track record holding key leadership role in several IT MNCs such as Microsoft, Intel, Lenovo and NEC. In 2015, he co-founded an E-Commerce start-up ClickAsia based out of Malaysia where he is running as the company CEO since then.

ClickAsia started as an E-Tailer major in selling IT branded products online. Over the years, its business model has successfully transformed into an E-Commerce enabler for leading brand partners from IT, FMCG, Health & Beauty, and Home & Living categories.

Sunny is also the Vice President for Internet Alliance Malaysia where he is actively involved and passionate about learning, networking, and contributing back to the industry especially in the field of Digital Transformation domain.

He holds an MBA from University of South Australia and currently pursuing his Doctor of Business Administration from IPE Management School of Paris. He is also one of the alumni of Alibaba business school who was shortlisted by United Nation, Alibaba, and Malaysia Government to attend the Alibaba Netpreneur Program at Alibaba HQ in Hangzhou. He is a seasoned speaker, moderator, and business coach in local E-Commerce industry where his passion is to support businesses in their Digital Transformation journey.