Rebecca Martin

Director, Strategy and Brand Publishing, Paper + Spark

Rebecca is a highly experienced and communications specialist with more than 20 years-experience across journalism, public relations, marketing and publishing.

Her mix of strategic and creative skills have made her a leading and award-winning content practitioner, helping brands connect with their audiences by being relevant, interesting and creative across digital, social, print and other mediums.

Having worked for leading brands in insurance and banking, property, motoring, technology, mining, not-for-profit and travel, plus a few start-ups, she is a strong advocate for content that operates as part of an integrated marketing approach, with a measurable purpose for the business and its objectives.

1030 - 1115 AM

(23/7/2020) SG - Thursday

Sales and storytelling

Rebecca Martin, Director, Strategy and Brand Publishing, Paper + Spark

Why content should be part of your master marketing plan to super-charge your sales funnel.
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