Prof. Aleks Farseev
Professor Aleks Farseev is an Entrepreneur, International Keynote Speaker and the CEO of SoMin.ai, the Social Media Marketing platform driven by AI and the Big Data. Known to be an expert in Digital and Influencer Marketing, Aleks has also co-authored over 20 scientific publications in international peer-reviewed journals and conferences. Aleks holds a Research Professor position at ITMO University and had successfully conducted university courses and training sessions on Digital Marketing, Influencer Marketing, and AI Technology.
(22/7/2020) SG - Wednesday
AI-Driven Google and Facebook Advertising
Prof. Aleks Farseev, CEO of SoMin.ai
The rapid growth of Artificial intelligence presence in the Advertising Industry is dictated by the crucial role of AI in modern Digital Marketing Infrastructure. People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation; Google's AI predicts the places we go and suggest the phrases to search; Facebook's AI recognize objects on images we post and infer our interests from the pages we visit; and our favourite services, like Amazon and Netflix, use AI to offer product recommendations. This information is further used by Advertising Platforms, such as Google Ads and Facebook Ads to label customer audiences and deliver billions of Ad Impressions across the Globe daily. Leveraging this information via AI technology is crucial for Marketers to run effective Digital Advertisement Campaigns, and this talk will bring a light on the directions you could move to make yourself to be a Digital Marketer of the Future!