Phin is a lifelong media rat who has set up shop on both sides of the editorial / paid fence. Prior to his current gig at SPH, he created CNA Lifestyle and CNA Luxury for the regional news brand at Mediacorp, and founded the company’s content marketing unit, Brand Studio. In all, Phin has spent more than 20 years working across digital, social, television, print and radio. He also needs a nap.