Storyteller, value creator, data advocate. With almost 20 years of experience in communication, content and strategy development, spanning several industries in both public and private sectors.

Noorhaina is currently Regional Head of Client Engagement for Dattel Asia Group, a Malaysian startup specialising in Asean Consumer Intelligence. In this role, she leads a team of researchers to design consumer data capture projects and works with data scientists, data engineers, as well as the marketing team to transform the data into accessible and actionable insights for businesses.