Being data-driven can easily be overwhelming. This panel is going to help you refine your focus and how to get started with a data-driven strategy to enhance your company.

Moderator :

Jan Wong, Founder & CEO, OpenMinds

Speaker:

1. Serm Teck Choon, CEO & Co-founder, Antsomi
2. Gurun Nevada Dharan, Data Driven Product & Strategy, Shipper
3. Darren Chong, Performance Marketing Analytic Lead, ADA Asia

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Using the right tools able to help you to simplify and optimize a business' marketing strategies and activities. This panel is going to discuss how you can utilize the tools to create a successful marketing campaign.

Moderator:

Sunny Ooi , Founder and CEO, ClickAsia Sdn Bhd

Panelists:
1. Carroll Kee, General Manager of SEA, Similarweb
2. Ashran Dato Ghazi, CEO, dattel.asia
3. Kelvin Prawtama, Business Intelligence, Shipper

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How can marketers best leverage Big Data to gain valuable customer experience insights and then put those insights to work to dramatically improve customer satisfaction, boost repeat purchases, increase customer retention, and achieve the other desirable results you’re aiming for?

Moderator:

Daniel Zadkiel Cheong, Skill & Talent Development Coach

Panelists:
1. Stephanie Caunter, Head of Customer Strategy & Marketing, AIA Malaysia
2. Hanson Yu, Digital Marketing Manager, Xendit
3. Nicholas Tan, Senior Director, SME & Enterprise Development, Fusionex Group
4. Alvin, Biddable Channel Manager, GroupM

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Whether you’re a small business owner or an enterprise marketer, Google Ads makes it easy for you to connect with billions of people as they search for what to do, where to go, and what to buy. Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.
In this class, you will learn:
- Essential steps to building a Smart campaign
- Pick the right keywords for your Smart campaign
- Write great text ads

Speaker:

Charlene Fernandez, Mahir Digital Bersama Google trainer

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How can you improve the health status of your website? Yes, your website can do a remarkable job attracting organic traffic 24x7. But sometimes it fails, and out of a sudden, your Google Organic performance can start fluctuating and eventually fall to the bottom. So what can you do to boost your website ‘immune system’ from Google’s endless algorithm updates? Take precautions or implement new strategies?

Stay tuned to this upcoming sharing and learn to improve your website SEO health and generate organic traffic consistently!

Speaker: Martin Tang, Assistant Digital Marketing Manager, Exabytes

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In this lesson, you will be learning about advertising on Facebook. We’ll talk about how Ads Manager works and the decisions advertisers make in the ad creation process. We will also look at the customer journey and how Facebook advertising impacts the conversion process.

Speaker:

Vievient Choy, Facebook Certified Trainer

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Understanding it could be overwhelming when you first enter the world of digital marketing. There are many different channels and platforms you can use to advertise your business and the hardest part is figuring out a starting point.

Moderator:

Samantha Tang, Chapter Lead of Google Business Group (GBG)

Panelists:
1. Vickson Tan, Senior VP of Marketing, Exabytes
2. Evan Januli, VP of Brands & Marketing
3. Weng Wai, Head of Marketing, iCar Asia

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Business owners, regardless if they are a small, medium, or large enterprise, need to know how to allocate a budget and advertise smartly so that they can reach out to customers and increase their sales growth. This session is going to share the best practices of ad targeting from the industry experts.

Moderator:

Wintson Tham, Assistant Business Consultant Manager, Exabytes

Panelists:
1. SweetEe Chin, Head of Marketing, Amazin'Grace
2. Adinda Katrina Sudradjat, Growth Strategist Manager, Prihal Data & Creative Studio
3. Sheila Ashameeta, Growth Strategist Manager, Prihal Data & Creative Studio
4. Jerrick Yeoh, Senior Digital Marketing Manager, Exabytes

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It takes connecting with a brand's story and the experience you have when you shop. To become a loyal customer, it not only about the product and services but the connection within. So what does it take to create an ad that connects your customers?

Moderator:

Nowrid Amin, Head of Digital Marketing, Juwai IQI

Panelists:
1. Olwen van Dijk-Hildebrand, Head of Content, 2Stallions Digital Marketing Agency
2. Dheepu George, Head of Content Marketing at Sendhelper
3. Hannah Azlan, Founder, Tadaimao & Co
4. Archangela Genoveva, Performance Marketing, Gojek

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Some content marketing will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. How can we create content that can create the opportunity to convert in Social Media? I will share 4E Content Marketing Rules and a 4 steps strategy to create amazing content for social media in this session.

Speaker:

Nowrid Amin, Head of Digital Marketing, Juwai IQI

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Speaker:

Philip Tnee, Country Head for Singapore, Malaysia, Philippines, of Tiktok

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Discover creative principles that will increase your online presence, grow your brand's visibility so you can stay ahead of your competition.

1) Design "edge to edge display" video content, by optimizing the full frame of your mobile screen.
2) Create thumb-stopping creative stories that stand out from the saturated mobile content clutter.
3) Conceptualize creative executions that fit the vertical format, so you can deliver maximum engagement and impact for your brands.

Speaker:

Tay Guan Hin , Chief Creative Officer, BBDO Singapore

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Every business needs a social media presence. It’s a part of your brand story, and impacts how you’re perceived. This panel will discuss how to determine the right platform for your business.

Moderator:

Khushboo Nangalia, Founder, BEYOND99

Panelists:
1. Ben Jern Loh, Head of Youtube Malaysia, Google
2. Ionut Danifeld, Chief Marketing Officer, Trapo Malaysia
3. Alby Padmakusumah, Co-Founder and Business Director, POT Branding House
4. Kelvin Lee , Director, Social Media at Refinitiv, an LSEG business

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This session will address the inherent challenges of influencer marketing to enable you to realize the full potential of this powerful marketing channel.

Moderator:

Wintson Tham, Assistant Business Consultant Manager, Exabytes

Panelists: 

1. Boni Andika, Head of Social Media, Community, & Influencer Marketing, iStyle.id
2. Pandu Nitiseputro, Head of SMB Indonesia, TikTok
3. Aditya Aima, Managing Director, Agencies, AnyMind Group

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In this session you'll get practical tips for building simple, easy-to-use content models that provide:
- Clarity: content purpose and parameters
- Consistency: across creators, assets and channels
- Connection: form to function, design to development, wireframes to words

Moderator:

Samantha Tang, Chapter Lead of Google Business Group (GBG)

Panelists:
1. Raymond Siva, Senior Vice President, Investment and Brand & Chief Marketing Officer, MDEC

2. Stephanie Sekar, Community Partnership Manager, SEA Tech Company

3. Phin Wong, Head of Content Marketing, Singapore Press Holdings

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Learn and analyse how customers engage with your business website, then turn these insights into well-informed, actionable decisions.
In this class, you will learn:
- The importance of web analytics and how it can help your business
- How to set up a free Google Analytics account for your business
- How to make better business decisions with Google Analytics

Speaker:

Zeen Chang, Mahir Digital Bersama Google trainer

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In this workshop, you will learn:
1. How to use Behaviour Archetypes to focus your market positioning
2. How to create a data-driven persona of your target audience
3. How to convert the persona into Facebook, IG, and TikTok ad sets
4. How to use Consumer Values to connect with your target audience effectively

Speaker:

Noorhaina Hirawani Mohd Noor, Regional Head, Client Engagement, dattel.asia

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With COVID-19 pandemic today, consumer loyalty has suffered during the time of crisis. Competition is certainly going to be fiercer than ever with the consumer preferences and spending changed rapidly. We will guide you to understand how different channels work together to drive success, leverage seasonal market trends to determine how to make consumer behavior work in your favor, find the best affiliates to partner with and identify the most successful channels to utilise and the highest trending keywords in real-time. This can be meaningful for retention marketing and also serve as an opportunity for your acquisition marketing strategy.

Speaker:

Carroll Kee, General Manager of SEA, Similarweb

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