With over a decade of experience in media, tech and digital, Carroll has spent the bulk of her career leading brands into the digital space. She was most recently Associate Director of Business Development at CtrlShift, a global audience solutions company based in Southeast Asia. While her main function in all her previous engagements has been the pursuit of revenue, Carroll did this by guiding brands and agencies in their navigation of digital media. Today, Carroll is leading the business of SimilarWeb, the world's leading market intelligence company, in Southeast Asia across 6 countries.