He took the helm of Dattel as CEO in Jan 2019 in driving the agenda of Consumer Intelligence for all. He is a well-known figure in the regional entrepreneurship ecosystem and has led many organizations; CEO, Malaysian Global Innovation & Creativity Centre (MaGIC); Chairman, New Entrepreneurs Foundation (myNEF); Chairman, myHarapan; President, Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF); and Deputy Chairman, Global Innovation & Entrepreneurship Foundation; an Advisory Board Member to Malaysian SME Development Academy (MASMED); a Board Member for SME Corp. In 2011, he co-founded Joota, a social content networking site with a patent and distribution partners in the USA. He graduated from University of Michigan, Ann Arbor (BBA, Finance & Computer Information Systems) (USA)