Taufan is the CEO and Founder of TADA (www.usetada.com), an end-to-end customer retention platform that helps brands to plan, launch, and manage subscription program. TADA’s mission is to help brands double their profit per customer. His extensive understanding and experience in the Marketing space is widely recognized and has made him an authority on this subject. Taufan is an active mentor for Endeavor Entrepreneurs and serves on the Board in several companies. In his spare time, he enjoys rock climbing, surfing, cooking and meditating. The four activities allow him to zone out from work momentarily, giving him a different dimension of his otherwise workaholic regime.