Indonesia’s Creative Industry has been Alby's passion from a very young age; it becomes his cause to contribute to the sustainability of the industry’s ecosystem consistently.

Co-Founded POT Branding House as Brand Design & Communication Consultancy seven years ago, Alby Padmakusumah has been engaged in various industries, ranging from Media, Lifestyle, Hospitality, F&B, Retail, Tech, Government, NGOs, Education, Bio-Material, and Art, where he took every project as an opportunity to learn and grow as a human.

Lead as Business Director; he becomes a central nodal point in building an integrated commercial partner with POT’s curated network. Alby attempts to perceive numbers and the quality of human relations between all the stakeholders through his particular artfulness in Company Culture to stay relevant from the dynamic of the future of work.

Lives in Bandung, West Java, Indonesia, he is staging from local, national to the international scale of project with POT Branding House, and currently writing his first book about Creative Business, Branding and Company Culture.