Adrian currently spearheads ADA in Malaysia. Having spent the last 15 years as a Marketer, across many industry’s such as Telecommunications, QSR, OTT and many more, he has now transitioned into a leadership role, where he leads a large number of likeminded individuals that push the boundaries every day of performance marketing by integrating data, media and content, to help solve clients business pain points. At the core of his professional skill set, he is a strategist, with a passion to solve business challenges through the ability to analyse data, make meaningful & actionable insights to develop and execute the best possible way forward for the business.

His experience covers global and regional roles where he led large teams on marketing-related market entry strategies, business transformation and strategic turnaround execution for digital businesses in emerging and developing markets.