Starting in:
Martin Tang
Martin Tang, Digital Marketing Specialist, Exabytes Digital
Creating high-quality content alone doesn’t work optimally if you didn’t integrate with SEO. SEO stated the requirement; content marketing fulfils them.
Now let us learn how exactly SEO and content complement each other. Bring your content marketing to the next level.
Thibaut Briere
Thibaut Briere, Founder and Managing Director of Growth Marketing studio
Today is only about uncertainty, and growth experiments are your safest way to generate traction. In this session we'll go over the fundamentals to set-up a growth machine as well as provide actionable advice to get started
View Video
Yihui Toh
YiHui Toh, Senior Manager, Advertiser Engagement, AnyMind Group
In the past year, influencer marketing has accelerated as a key part of marketers' arsenals, and evolved due to the ongoing pandemic. Looking forward, influencer marketing is raring to enter its next stage of growth, as marketers adapt strategies, consumer habits evolve, and influencers find more ways to engage with their followers. Join us as we dive into how influencer marketing will shape up in the future.
Ivan So
Ivan So, Digital Consultant, HDcourse
- Type of business which are suitable for digital transformation
- Type of marketing SME could do
Venu Mohan
Venu Mohan, Senior Partner Sales Consultant, Freshworks Inc.
How to acquire, engage, and retain your customer for life with lifecycle marketing? Freshmarketer is a unique solution offering from Freshworks that helps you to do an awesome job at all the portions of your marketing and sales funnel. In this session, you will get a high-level overview and quick demo into how you can 10x your customer acquisition efforts with Freshmarketer.
Raja Ramachandran
Raja Ramachandran, Director of Marketing, Tech in Asia
Branding is not only reserved for good times. Understand why branding during bad times is good for your business and how to do it right.
Huang Jing Jie
Huang Jing Jie, CEO & Co-founder of Novocall
We will be talking about how to increase conversions through automating inbound sales funnels. We will be touching on lead management, buyer's journey and response time.
Prof. Aleks Farseev
Prof. Aleks Farseev, CEO of SoMin.ai
The rapid growth of Artificial intelligence presence in the Advertising Industry is dictated by the crucial role of AI in modern Digital Marketing Infrastructure. People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation; Google's AI predicts the places we go and suggest the phrases to search; Facebook's AI recognize objects on images we post and infer our interests from the pages we visit; and our favourite services, like Amazon and Netflix, use AI to offer product recommendations. This information is further used by Advertising Platforms, such as Google Ads and Facebook Ads to label customer audiences and deliver billions of Ad Impressions across the Globe daily. Leveraging this information via AI technology is crucial for Marketers to run effective Digital Advertisement Campaigns, and this talk will bring a light on the directions you could move to make yourself to be a Digital Marketer of the Future!
Cheah WeiXin
Cheah WeiXin, Asst Manager of Marketing, Exabytes
Sharing on ways to create a profitable email marketing campaign with proven steps.
Namrata Jolly
Namrata jolly, Senior Advisor, Pinbox solutions
- know your customer, in iNsights
- Customer segmentation and the right value proposition
- marketing across channels
- continuous measurement and experience optimization
View Video
Rebecca Martin
Rebecca Martin, Director, Strategy and Brand Publishing, Paper + Spark
Why content should be part of your master marketing plan to super-charge your sales funnel.
View Video
Christopher Lowe
Christopher Lowe,Regional Head of Accounts, Insider
How AI-powered Growth Management Platform helps marketers drive growth from Acquisition to Activation, Retention, and Revenue?
David Fallarme
David Fallarme, Head of Marketing, Asia, HubSpot
How should your business adapt your marketing when everything has changed? In this presentation, we'll look at data that shows what the "new normal" looks like and what that means for marketers, sales leaders and business owners.
*Program is subject to slight variation due to any unforseen circumstances which beyond current reasonable control
Director, Strategy and Brand Publishing, Paper + Spark
Rebecca is a highly experienced and communications specialist with more than 20 years-experience across journalism, public relations, marketing and publishing.
Her mix of strategic and creative skills have made her a leading and award-winning content practitioner, helping brands connect with their audiences by being relevant, interesting and creative across digital, social, print and other mediums.
Having worked for leading brands in insurance and banking, property, motoring, technology, mining, not-for-profit and travel, plus a few start-ups, she is a strong advocate for content that operates as part of an integrated marketing approach, with a measurable purpose for the business and its objectives.
Director of Marketing, Tech in Asia
Raja is a progressive marketer having over 15 years of marketing experience across various industries. He is obsessed with driving business results through marketing. Raja follows and practices behavioral economics and neuroscience marketing to decode human psychology to maximize marketing efficiency. He is passionate about entrepreneurship and startups.
Head of Marketing, Asia, HubSpot
David Fallarme leads Asia marketing for HubSpot, a full stack platform for marketing, sales and customer service. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.
Assistant Digital Marketing Manager, Exabytes
Martin found his passion for Search Engine Optimization (SEO) during his 6 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.
Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.
Content marketing is also his forte. To date, Martin has published over 70 weekly digital marketing video for Exabytes across Facebook, LinkedIn and YouTube. Furthermore, he is also an expert in corporate and event photography.
Founder and Managing Director of Growth Marketing studio
Thibaut is the founder of Growth Marketing Studio, a growth agency and academy for startups and young entrepreneurs in Southeast Asia.
Engineer by training and marketer by trade, he has worked at startups and corporates worldwide and has been venturing in marketing for 15 years.
Marketing is important and complex -let’s make it simple and effective.
Senior Partner Sales Consultant of Freshworks Inc.
Asst Manager of Marketing, Exabytes
WeiXin, a Digital Marketing Assistant Manager of Exabytes is a skilled digital marketer with various expertise including Google Ads, SEO, Facebook Ads and Email Marketing. He is also well versed in optimizing and tuning ads campaigns to make full use of every single cent spent and maximize revenue.
Senior Manager, Advertiser Engagement, AnyMind Group
Yihui Toh equips marketers in Singapore and the region with the right set of tools and strategy across various AnyMind Group products, including AnyMind Group's influencer marketing platform, CastingAsia, along with advertising platforms that span in-app, display, video and DOOH advertising. Yihui joined AnyMind Group from Kingsmen Creatives, allowing him to amass marketing experience across online and offline channels.
CEO of SoMin.ai
Professor Aleks Farseev is an Entrepreneur, International Keynote Speaker and the CEO of SoMin.ai, the Social Media Marketing platform driven by AI and the Big Data. Known to be an expert in Digital and Influencer Marketing, Aleks has also co-authored over 20 scientific publications in international peer-reviewed journals and conferences. Aleks holds a Research Professor position at ITMO University and had successfully conducted university courses and training sessions on Digital Marketing, Influencer Marketing, and AI Technology.
Senior Advisor, Pinbox solutions
Namrata has led cross-functional and cross-border- country, regional & global teams implementing strategic & transformational initiatives delivering business impact. She has a deep understanding of the various functions such as digital engagement, experience, marketing, operations & technology and the levers required to ensure business value. She is a strong collaborator with proven negotiation and influencing skills in interaction with C-suite stakeholders. She brings her strong networking skills to the table and was instrumental in implementing the first ever collaboration program of Prudential globally, with the Fintech, Insuretech community – Prufintegrate.
Digital Consultant, HDcourse
15 years of SEO and WordPress experience. Built over 50+ sites to test SEO and exit a few after gaining lots of traffic. Built over 350+ WordPress & WooCommerce site. Lead organiser of WordCamp HK, co-organiser of HK WordPress Meetup, Elementor Leader in HK. 5 times Amazon ebook best sellers and HK partner of Mailchimp.
Regional Head of Accounts, Insider
Demonstrated history of working in the Digital landscape, driving value-creation and creating personalised, omni-channel customer journeys that enhance the overall customer experience.
CEO & Co-founder, Novocall
Jing Jie (most just call him JJ) is the CEO & co-founder of Novocall. He started Novocall together with 2 founders from university, after his CTO's stint at Singtel inspired an idea into the call automation space. Novocall is a 500 Startups start-up, and aims to help high-touch businesses convert better.
Senior Advisor, Pinbox solutions
Namrata has led cross-functional and cross-border- country, regional & global teams implementing strategic & transformational initiatives delivering business impact. She has a deep understanding of the various functions such as digital engagement, experience, marketing, operations & technology and the levers required to ensure business value. She is a strong collaborator with proven negotiation and influencing skills in interaction with C-suite stakeholders. She brings her strong networking skills to the table and was instrumental in implementing the first ever collaboration program of Prudential globally, with the Fintech, Insuretech community – Prufintegrate.
Digital Consultant, HDcourse
15 years of SEO and WordPress experience. Built over 50+ sites to test SEO and exit a few after gaining lots of traffic. Built over 350+ WordPress & WooCommerce site. Lead organiser of WordCamp HK, co-organiser of HK WordPress Meetup, Elementor Leader in HK. 5 times Amazon ebook best sellers and HK partner of Mailchimp.
Regional Head of Accounts, Insider
Demonstrated history of working in the Digital landscape, driving value-creation and creating personalised, omni-channel customer journeys that enhance the overall customer experience.
