Organizer
Co-organizers
Advertising Strategies are developed to communicate ideas about products and services to potential customers in the hopes of convincing them to buy those products and services. Most of the strategies focus on achieving three general goals:
(i) Promote awareness
(ii) Stimulate sales directly
(iii) Attract competitors’ customers
(iv) Establish or modify business’ image or branding
Understanding it could be overwhelming when you first enter the world of digital marketing. There are many different channels and platforms you can use to advertise your business and the hardest part is figuring out a starting point.
Moderator:
Samantha Tang, Chapter Lead of Google Business Group (GBG)
Panelists:
1. Vickson Tan, Senior VP of Marketing, Exabytes
2. Evan Januli, VP of Brands & Marketing
3. Weng Wai, Head of Marketing, iCar Asia
Business owners, regardless if they are a small, medium, or large enterprise, need to know how to allocate a budget and advertise smartly so that they can reach out to customers and increase their sales growth. This session is going to share the best practices of ad targeting from the industry experts.
Moderator:
Wintson Tham, Assistant Business Consultant Manager, Exabytes
Panelists:
1. SweetEe Chin, Head of Marketing, Amazin'Grace
2. Adinda Katrina Sudradjat, Growth Strategist Manager, Prihal Data & Creative Studio
3. Sheila Ashameeta, Growth Strategist Manager, Prihal Data & Creative Studio
4. Jerrick Yeoh, Senior Digital Marketing Manager, Exabytes
It takes connecting with a brand's story and the experience you have when you shop. To become a loyal customer, it not only about the product and services but the connection within. So what does it take to create an ad that connects your customers?
Moderator:
Nowrid Amin, Head of Digital Marketing, Juwai IQI
Panelists:
1. Olwen van Dijk-Hildebrand, Head of Content, 2Stallions Digital Marketing Agency
2. Dheepu George, Head of Content Marketing at Sendhelper
3. Hannah Azlan, Founder, Tadaimao & Co
4. Archangela Genoveva, Performance Marketing, Gojek
Whether you’re a small business owner or an enterprise marketer, Google Ads makes it easy for you to connect with billions of people as they search for what to do, where to go, and what to buy. Discover the benefits of online advertising, how to write great ads, and how to measure online advertising success.
In this class, you will learn:
- Essential steps to building a Smart campaign
- Pick the right keywords for your Smart campaign
- Write great text ads
Speaker:
Charlene Fernandez, Mahir Digital Bersama Google trainer
How can you improve the health status of your website? Yes, your website can do a remarkable job attracting organic traffic 24x7. But sometimes it fails, and out of a sudden, your Google Organic performance can start fluctuating and eventually fall to the bottom. So what can you do to boost your website ‘immune system’ from Google’s endless algorithm updates? Take precautions or implement new strategies?
Stay tuned to this upcoming sharing and learn to improve your website SEO health and generate organic traffic consistently!
Speaker: Martin Tang, Assistant Digital Marketing Manager, Exabytes
In this lesson, you will be learning about advertising on Facebook. We’ll talk about how Ads Manager works and the decisions advertisers make in the ad creation process. We will also look at the customer journey and how Facebook advertising impacts the conversion process.
Speaker:
Vievient Choy, Facebook Certified Trainer
Senior VP of Marketing, Exabytes
Vickson Tan, Senior VP of Marketing in Exabytes. He is also an experienced graphic web designer and a passionate digital marketing strategist with a demonstrated history of working with Exabytes, the cloud solutions company. He knows what it takes a web professional to build, secure and maintain professional websites and uses his expertise to drive growth and go to market with new products and services successfully.
VP of Brands & Marketing
Evan Januli is the award-winning marketing leader with proven track record across various industries.
Harnessing the power of content and social media from early age for various FMCG and multinational brands at agencies, setting OTA’s foot prints in SEA region with triple digits growth YoY, revamping retail action brands in SEA and leading a team of 50 people strong to build history in education industry to the next level are his key milestones.
He is now underway to make another history through a completely brand new concept ever in Indonesia.
Assistant Digital Marketing Manager, Exabytes
Martin found his passion for Search Engine Optimization (SEO) during his 6 years of employment at Exabytes as a digital marketer. His proven track records include assisting to maintain over 100 keywords on the first page of all Exabytes division websites.
Moreover, with the experience of managing more than 50 SEO clients of Exabytes Digital, Martin is a true expert in helping companies to grow their business online.
Content marketing is also his forte. To date, Martin has published over 70 weekly digital marketing video for Exabytes across Facebook, LinkedIn and YouTube. Furthermore, he is also an expert in corporate and event photography.
Head of Content, 2Stallions Digital Marketing Agency
Olwen has spent the last 20 years living and working in Southeast Asia and Australia. Growing up as a ‘Third-Culture Kid’, she lived all around the world in places like West Africa and the Fiji Islands, before settling first in Australia, and finally in Malaysia, where she has now been stationed for nearly six years. She has strong experience in content strategy and development, branding, and corporate communications. Passionate about wordcraft and content marketing, Olwen has worked for a variety of brands and companies from different sectors in APAC, ranging from manufacturing, hospitality, market research, and NGOs.
Head of Marketing, iCar Asia
Weng Wai currently oversees all marketing activities of iCar Asia in Malaysia, managing the brands Carlist.my and Carlistbid.my. With 8 years of experience in the internet and automotive industry, he is well versed in marketing strategy, digital/offline advertising, media, content, events and communication. He holds a BA in Business Administration from Universiti Tunku Abdul Rahman.
Head of Content Marketing at Sendhelper
“It’s only words, and words are all I have, to take your heart away” - these lyrics from ‘Words’ by Bee Gees perfectly sum up what I’m (only) good at. I love writing that evokes emotions and therefore I chose a career crafting words that sell. As a journalist, I ask What? Who? When? Where? Why? and How? and as a philosophy student, I am interested in ‘Why We Do, What We Do’.
I currently lead the content marketing activities of Sendhelper, the number one home services brand in Singapore and one of the top 50 tech startups in Southeast Asia. While I have been largely successful in improving customer interaction on the website, blog, and social media channels by more than 120% collectively in the past year, I’m learning specifically the ropes of increasing impression share on TikTok and Instagram Reels to drive traffic.
Mahir Digital Bersama Google trainer
Charlene landed her first job as a marketing manager at a start-up company. She fell in love with digital marketing and endless possibilities you could do with it that brought her to start her own digital marketing company called That Social Fern. In year 2020, she joined Mahir Digital Bersama Google team as she enjoys sharing knowledge with business owners in hopes of making their business digitization journey an easier one. To-date, she has trained over 500+ people on elements in digital marketing.
Assistant Business Consultant Manager, Exabytes
Wintson has been in the media industry for more than 7 years. He started his career as a Corporate Communication and Media Sales Associate in Astro Malaysia before joining Exabytes as a Business Development Assistant Manager. With his experience in working with global brands and his passion for media sales and marketing, he is now responsible to expand and grow Exabytes' digital products and services.
Head of Marketing, Amazin' Graze
I did not come from a traditional marketing or business background. I dabbled in design, photography, events, writing for bloggers, and a few years of backpacking around the globe for soul-searching purposes. These life experiences have taught me to be observant and sensitive to what people need and want to see. Which led me to be part of an amazin' and innovative brand from Malaysia, that passionately delivers healthy and creative goods for people around the world to enjoy.
Growth Strategist Manager, Prihal Data & Creative Studio
Dinda and Sheila jumped into the digital marketing industry in 2020. Dinda with her bachelor degree in Business Administration and Sheila with her Law bachelor degree, they started to serve as a Digital Strategist at Prihal Data & Creative Studio, now pursuing their career as a Growth Strategist Manager. Their passion in the digital world grows as they are involved in relationships with every brand they’ve handled, from the beauty industry to the automotive industry
Growth Strategist Manager, Prihal Data & Creative Studio
Dinda and Sheila jumped into the digital marketing industry in 2020. Dinda with her bachelor degree in Business Administration and Sheila with her Law bachelor degree, they started to serve as a Digital Strategist at Prihal Data & Creative Studio, now pursuing their career as a Growth Strategist Manager. Their passion in the digital world grows as they are involved in relationships with every brand they’ve handled, from the beauty industry to the automotive industry
Facebook Certified Trainer
Vievient is a Facebook Certified Trainer. She also advises businesses in their digital marketing strategies and has helped many SMEs grow their businesses with Facebook’s products.
Head of Digital Marketing, Juwai IQI
Kazi Nowrid Amin is a TEDx speaker and was named as one of “Successful People in Malaysia” by Britishpedia. He was also featured as "Top 100 inspirational LinkedIn icons in Malaysia (2019) to follow" in Marketing In Asia magazine. He is a passionate Digital Marketer with 8+ Years of Job experience. Currently, he is working in Malaysia with Juwai-IQI (PropTech Company) as Digital Marketing Manager since December 2016. He is leading IQI to grow and make a strong presence in the digital world. In addition, he is also performing the role as public speaker and Digital Marketing trainer. He was Keynote and Panel speaker in Sarawak E-commerce Forum 2019, Exabytes Digital Summit Bangladesh 2019, Exabytes Internet Marketing Summit 2019, MarTech Summit 2019, Malaysia Social Media week 2019 and more.
Senior Digital Marketing Manager, Exabytes
Jerrick has been working in Exabytes for the pass 7 years. He has great interest in Google Adwords, Facebook Advertising, SEO and Email Marketing. This helps him to be able to handle all Exabytes Own Divisions & hundreds of clients' accounts, and help them to reach out to the target audience better.
Performance Marketing Specialist, Gojek
Archangela Genoveva (Veva) is certified Performance Marketing Specialist with more or less 4 years of experience in digital ads. Currently working in Gojek, assisting several Gojek products stakeholders and giving recommendations for digital ads solutions. Before Gojek, Veva previously worked in a multinational agency handling digital paid ads for more than 5 leading brands.
Chapter Lead of Google Business Group (GBG)
Samantha Tang, a Development Consultant at Subway Malaysia (Northern and East Coast region), is an expert at helping professionals grow their business.
Samantha Tang is also the Chapter Lead of Google Business Group (GBG) George Town, Penang and Women Will (a Grow with Google Program) Malaysia who is passionate about connecting with like-minded business owners for inspiration to drive business to success using Google Web Technologies.
Co-founder, Pathos
Passionately ambitious and fiercely driven, Hannah has a decade of experience and expertise in digital and social media. The former KOL/journalist made the pivot to founder three years ago, although she has been in the startup landscape for half her career.
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While her skillset ranges from brand development and content creation to strategic development and project management, her digital presence belies a reputation that precedes her - her active presence on most social media platforms has allowed her to increase her network reach and develop meaningful relationships with some of the most well-known personalities in the Western startup world.
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Also a published author and poet, her unique capability to combine data-driven insight with a startling capacity for empathy to create various solutions to solve the systemic issues within the startup ecosystem and greater business landscape as a whole.
MarketingFest is a free event series – Feel free to register!
Yes! By registering, you’ll be automatically registered for all the MarketingFest webinar series and we’ll make sure you get notified every time we have a new one coming up.
You can access the slides & video recording at the agenda after the event. The team will notify you via email after updating.
Keep an eye on your inbox – you’ll get an email confirmation after registering, with a link to the Zoom Webinar. On the event day, you’ll get an email reminder 1 hour beforehand with a link to the Zoom Webinar as well. (If you can’t find it, check your spam!)
Drop us a line at collaborate@exabytes.com
